Music should be about connection. Social and streaming platforms have turned it to a numbers game. Smash is different.

It's just you and your fans in one place, without all the noise, where you can be yourself. Share anything you want: stories, voice memos, guest lists, texts.

Fans get access to it when they purchase your music. And you get access to your fans, no ad or algorithm will ever cut you off.

After years working at record labels helping artists cut through the noise, I watched the industry I love become less about music and more a competition for attention.

I asked myself: what if we could drown out the noise and let artists share music, stories and material directly with their fans, off social media, in a place they joined because they wanted to be part of something fun and exciting?

So together with some friends I founded Smash, where artists can be artists, not be forced into influencers. It's for all of us who love music and want to dive deeper into the records we love.

✌️
Sebastian,
CEO and music lover